The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
B2B Marketing Interview with Mark Donnigan
In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as various other facts concerning modern B2B advertising and marketing. We discuss just how the buying journey is now entirely fragmented as well as the way that community structure can help online marketers retake control o
{Why World-class Chief Marketing Officers Need to Be Smart Business Strategists - Mark Donnigan|
Mark Donnigan: It's going great, Ben. I am so happy to be right here on your show.Specifically provided the relevance and also the necessity of the subject we're going to be tackling over the program of this discussion as well, which is one that I think is truly under-discussed. One that could if not increase some brows, yet might obtain you some p